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Never before in modern times has the impact of celebrity and pop culture on the American - and international - consuming public been greater. Today's consumer looks to his or her favorite celebrity in making choices on what to drink, eat or drive, where to vacation or go clubbing and, most importantly, on what to wear.
With the return of glamour so prevalent at Hollywood red carpet events and the rise of the "bling" factor within the worlds of sports and music, fur has become the "must-have" fashion element, and celebrities are sporting fur to reflect their individuality and fashion sense. Fur is clearly the fashion statement among today's celebrities, whether it is worn on the runway, for personal appearances, for photo shoots or for everyday dressing. As the fur frenzy has swept the fashion world, fur has been embraced by celebrities spanning generations and lifestyles.
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